This Personal Data Protection Notice is to inform you of how Safir Jewellery & Gems Southern collects, processes, uses, discloses, transfers and stores your personal data. We view and treat your Personal Data seriously.

This Privacy Notice describes the types of personal information we collect about our consumers, how we use the information, with whom we share it and the choices available to our consumers regarding our use of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices.

This Privacy Notice applies to the personal information we obtain via your transactions and interactions with Safir Jewellery & Gems Southern, including through your use of our websites, mobile applications, social media pages and other platforms that reference this Privacy Notice (“Online Channels”); your visits to our stores, including when you complete our client information form, and when you connect with us via telephone, at our events and through surveys (“Offline Channels”); and through our third-party sources, including advertising and social media networks (collectively, the “Channels”). This Privacy Notice does not govern the collection or use of the information you provide in connection with a Safir credit card account where such offering is available. We notify our credit card account holders of our privacy practices annually, or as otherwise required by law. If you are a credit card account holder, you annually receive our Privacy Notice to Safir Jewellery & Gems Southern. Credit Card Account Holders by mail. The information you provide in connection with your Safir credit card account is managed solely pursuant to that notice.

Information we obtain:

We collect personal information about you through various Channels as described above. The types of personal information we collect include:

• contact information (such as name, identity card number/ passport number, gender, races, postal address, email address, and mobile or other telephone number);
• username and password;
• payment information (such as your payment card number, expiration date, authorization number or security code, delivery address, and billing address);
• client care information (such as client service inquiries, comments, and history);
• photographs, comments and other content you provide;
• information regarding your personal or professional interests, date of birth, marital status, demographics, and experiences with our products and contact preferences;
• information you submit in connection with a career opportunity at Safir, such as contact details, information in your resume (including work history, education and language skills) and details about your current employment;
• purchase and transaction information;
• contact information you provide about friends or other people you would like us to contact;
• location data (such as data derived from your IP address, country and/or zip code) and the precise geolocation of your mobile device where we have provided notice and choice, as appropriate;
• clickstream data and other information about your online activities (such as information about your devices, browsing actions and usage patterns), including across the Online Channels and third-party websites, that we obtain through the use of cookies, web beacons and similar technologies (see our Cookie Policy);
• information we may obtain from our third-party service providers; and
• other personal information we obtain through our Channels.

Cookies & Teachnologies

We use cookies, web beacons (including pixels and tags), web server logs and other technologies that collect certain information about you by automated means through our Online Channels, including when you visit our websites, interact with our emails, use our apps, or interact with Safir-related ads, content, tools, widgets or plug-ins.

The providers of third-party apps, tools, widgets and plug-ins on our Online Channels, such as Facebook “Like” buttons, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. To the extent permitted by applicable law, Safir is not responsible for these providers’ information practices

We use the personal information we obtain as described in this policy and rely on a number of legal bases to do so as described further below, including:

• performance of a contract with you;
• our legitimate business interests;
• compliance with a legal obligation, a court order, or to exercise or defend legal claims; or
• your consent to the processing, which you can revoke at any time.

We use the information we obtain to perform a contract with you or to take steps at your request prior to entering into a contract, including to:

• transact with you and provide various products and services to you;
• process and fulfill orders in connection with our products and services and keep you informed about the status of your order;
• manage career opportunities, including for recruitment purposes, employee onboarding and other Human Resources purposes;
• provide client support (including alterations, cleaning, repairing and other services); and
• create and manage your account with Safir.

We use the information we obtain on the basis of our legitimate interests, which we can describe further upon request, including to:

• operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products and client base; performing data analytics; and performing accounting, auditing and other internal functions);
• reduce credit risk and manage collections;
• verify your identity;
• send you promotional materials and other communications (including thank you notes, special occasion reminders and other communications from sales professionals with whom you’ve engaged);
• communicate with you via email, postal mail, phone and other means about, and to administer your participation in, special events, contests, sweepstakes, programs, offers, surveys and market research;
• protect against, identify and prevent fraud and other unlawful activity, claims and other liabilities;
• comply with and enforce relevant industry standards, contractual obligations and our policies; and
• respond to your inquiries.

In addition, we process your personal information to comply with and enforce applicable legal requirements to which we are subject and for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

We also use the information in other ways for which we provide specific notice at the time of collection and obtain your consent to the extent required by applicable law.

Where we have obtained your consent to the extent required by applicable law, we use information collected through cookies, web beacons (including pixels and tags), web server logs and other automated means for the purposes described in our Cookie Policy.

We also use third-party analytics services on our Online Channels, such as those of Google Analytics,

Adobe Experience Cloud and Sizmek, which use cookies and similar technologies to collect data (such as IP address) to evaluate use of and interaction with our Online Channels. To the extent required by applicable law, we will obtain your consent before using cookies for analytics purposes.

When you use our Online Channels, both we and certain third parties (such as our advertising networks, digital advertising partners and social media platforms) collect information about your online activities, over time and across third-party websites (such as on websites that serve our ads). We may use such information to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. You may see certain ads on other websites because we engage third-party ad buying networks (such as Facebook, Instagram,Google or any other online platform).

Through such buying networks, we can target our messaging to users through demographic, interest-based and contextual means. The information our ad networks may collect on our behalf includes data about your visits to websites that serve Safir advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our websites and on third-party websites that participate in these ad networks. This process helps us track the effectiveness of our marketing efforts. To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising.

We do not disclose personal information we collect about you, except as described in this Privacy Notice. We share personal information with service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, manage and reduce our credit risk, verify information, fulfill orders, and provide web hosting, analytics and marketing services.

In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, and (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell or transfer (or contemplate the sale or transfer of) all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Our Site includes a product review feature, and includes or may include in the future discussion forums, user generated content, or other areas or services in which you or third parties create, post, or store any content, messages, materials or other items on our Site (‘Interactive Areas’). You are solely responsible for your use of such Interactive Areas and use them at your own risk. By using any Interactive Areas, you agree not to post, upload to, transmit, distribute, store, create or otherwise publish through our Site any of the following:

• Any message, data, information, text, music, sound, photos, video, graphics, code or other material (‘User Content’) that is unlawful, libelous, defamatory, obscene, pornographic, indecent, lewd, suggestive, harassing, threatening, invasive of privacy or publicity rights, abusive, inflammatory, fraudulent or otherwise objectionable;
• User Content that may infringe any patent, trademark, trade secret, copyright or other intellectual or proprietary right of any party. By posting any User Content, you represent and warrant that you have the lawful right to distribute and reproduce such User Content;
• User Content that impersonates any person or entity or otherwise misrepresents your affiliation with a person or entity;
• Unsolicited promotions, political campaigning, advertising or solicitations;
• Private information of any third party, including, without limitation, addresses, phone numbers, email addresses, Social Security numbers and credit card numbers;
• Viruses, corrupted data or other harmful, disruptive or destructive files; and
• User Content that, in the sole judgment of Safir, is objectionable or which restricts or inhibits any other person from using or enjoying the Interactive Areas or our Site, or which may expose Safir or its users to any harm or liability of any type. Safir takes no responsibility and assumes no liability for any User Content posted, stored or uploaded by you or any third party, or for any loss or damage thereto, nor is Safir liable for any mistakes, defamation, slander, libel, omissions, falsehoods, obscenity, pornography or profanity you may encounter. Your use of Interactive Areas is at your own risk. As a provider of interactive services, Safir is not liable for any statements, representations or User Content provided by its users in any public forum, personal home page or other Interactive Area. Although Safir has no obligation to screen, edit or monitor any of the Content posted in any Interactive Area, Safir reserves the right, and has absolute discretion, to remove, screen or edit any User Content posted or stored on our Site at any time and for any reason without notice, and you are solely responsible for creating backup copies of and replacing any User Content you post or store on our Site at your sole cost and expense. Any use of the Interactive Areas or other portions of our Site in violation of the foregoing violates these Terms and Conditions and may result in, among other things, termination or suspension of your rights to use the Interactive Areas and/or our site. In order to cooperate with legitimate governmental requests, subpoenas or court orders, to protect Safir’s systems and customers, or to ensure the integrity and operation of Safir’s business and systems, Safir may access and disclose any information it considers necessary or appropriate, including, without limitation, user profile information (i.e. name, e-mail address, etc.), IP addressing and traffic information, usage history, and posted User Content. Safir’s right to disclose any such information shall govern over any terms of Safir’s Privacy Policy. If you post User Content to our Site, unless we indicate otherwise, you grant Safir and its affiliates a nonexclusive, royalty-free, perpetual, irrevocable and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such User Content throughout the world in any media. You grant Safir and its affiliates and sublicensees the right to use the name that you submit in connection with such content, if they choose. You represent and warrant that
• you own and control all of the rights to the User Content that you post or you otherwise have the right to post such User Content to our Site;
• the User Content is accurate and not misleading; and
• use and posting of the User Content you supply does not violate these Terms and Conditions and will not violate any rights of or cause injury to any person or entity.